Peer Reviews Have Forever Changed How We Make Purchases

Posted on April 7, 2016, 11:25 p.m. by Team VendOp

Power of reviews for B2B

 

Over the past decade, peer reviews have become a prevalent part of how we make purchases, Yelp for restaurants, Trip Advisor for Hotels, Amazon for product reviews, etc. From which restaurant to go to or what product to buy, you can find reviews on almost all of your purchases. Many studies have been done to see exactly how much these reviews affect the purchase process. B2B buyers are no different with their desire for reviews. Here is some of the information they have found.

 

 

B2B Reviews Infographic Changing the sourcing process

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