Google Inc

I have chosen the Android platform over the Apple platform because it is more universal, smart and since I'm a fan of Google Maps, gmail and chrome, it just makes it that much easier to use.

Strengths: We use both the Apple iPhone and the Samsung Galaxy Android for mobile applications and I siding this the android platform because it my economical than the iPhone and just as dependable. Plus, Android can be found on a wide array of devices, more as than the Apple iPhone.

Needs to improve: I find that Android apps "stop working" more so than on the Apple platform.

I've used Google labs for identifying and keeping track of sales leads across different regions. Definitely lot of functionality and room for data manipulation if you know what you're doing. Overall great way to keep track of competitors and leads.

Strengths: Many different uses aside from search engine capabilities.

Needs to improve: None.

Google Cloud platform makes saving and connecting a breeze.

Strengths: The Google Cloud storage is great.

Needs to improve: Have a hard time choosing it over Apple Based products but still reliable.